Need a simpler, more effective method of
identifying compelling products, services or
EXPERIMENTATION is a provocative new way to use prototype
ads to uncover what will actually motivate customers
Discover and strengthen those
parts of your brand equity that get consumers to choose your product or
service over competition.
NEAR LIFE CONCEPT
Identify concept messages that
engage consumers, rendered in a form ready for your organization to adopt
Turn messy fuzzy front-end thinking into cogent
strategy and seed ideas.
Improve the odds that your final ads will be noticed and
influence consumers to choose your brand.
| Tel: 952.843.8285 | email: firstname.lastname@example.org | DoveTail Choice Lab, 2205 Abingdon Way, Orono, MN 55356 |