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TOOLKIT
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Designed to identify
competitive differentiation, size potential or provide content to
experiment.
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Research methods
that fit most product or service categories without significant
customization.
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Work with national sample, your
user groups or communities.
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Projects include planning
sessions to understand your business need and best interpret
results.
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CHOICE
POTENTIAL TESTING ...
A superior concept test – which identifies ideas and execution
consumers will choose over competitors.
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Size potential without models or
benchmarks.
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Determine competition and consumer
target.
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Discover consumer defined reasons
for choice.
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BRAND VALUE ASSESSMENTS ...
Measure the
extent brand attributes and image contribute to purchase
choice.
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Documents who and for how many,
equity affects choice.
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Understand what truly
differentiates brands.
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Assessment for all consumer
relevant brands.
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PROMISE
TESTING ...
Discover a core message that is
compelling, differentiating and will lead to
success.
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Identifies messaging likely
to lead to effective advertising
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Links compelling
message and target
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Quantify drivers of appeal
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CONCEPT
CRAFTING ...
We quickly develop a range of diverse ideas into perceived real,
near life concepts easily grasped by your organization and
consumers.
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Creates 30 Near Life Concept ads
for experimentation, in just two
weeks.
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Strategy and ad direction session
as well as creative implementation included
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STRATEGY THINK ...
Unique program of facilitation and analysis to identify strategy
alternatives by replacing traditional brainstorming with matrix and
lateral thinking.
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Replaces traditional brainstorming
with proactive facilitation.
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Delivers a set of potential
strategic opportunities, and relevant
considerations for each.
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